The application of a handle on the top of the package easily differentiates the product from others, making it more visible and distinct. It also makes boosts brand visibility, thanks to the logo printed on the self-adhesive tape carry handle.
The top application facilitates grasping and lifting when the package is on the ground or at a level lower than the customer’s hand.
It makes it easier to carry the product, especially if the packaging is heavy or bulky. It is very useful in case of walking for a short time (ex. carrying the purchased goods to where the car is parked).
In some Countries the top handle application is considered a Customer Care component offered by the brand manufacturer to consumers. In this way, Brand experience can reach higher levels.