Advantages

The self-adhesive carry handle on the packaging offers many advantages to Retailers and Brand Manufacturers of various industrial sectors: Food & Beverage, Tissue, Toiletries, etc.

Depending on the size of the company, applying the self-adhesive tape-carry handle can offer advantageous solutions to a large number of managers of different functions, including:
 

  • Packaging Managers
     
  • Marketing Managers
     
  • Technical Managers
     
  • R&D Managers
     
  • Top managers: CEOs, Managing Directors, Commercial Directors, etc. 
     

The self-adhesive carry handle gives advantages to those who want:
 

  • To make logistics operations easier and faster, saving money and reducing labor.
     
  • To innovate their packaging and differentiate it from that of competitors
     
  • To enrich the packaging without modifying it
     
  • To be more attentive towards the end consumers by offering an additional “caring” tool
     
  • To improve brand communication and sales promotion
     
  • To boost sales by encouraging impulse purchases and code rotation

The main benefits are classified in the following 7 areas:

  1. Logistics
  2. Innovation
  3. Sales
  4. Cost reduction
  5. Consumer experience
  6. Marketing & Communication
  7. Sustainability

MACTEC silhouette magazziniere con pacchi manigliati1
Improved in-store operations
  • Handled packaging moves successfully through the whole Supply Chain
  • Reducing placement error in the stock and in the store
  • Easier and faster shelf filling and replenishment
  • No sharp edges as a risk for employees (and customers)
  • Disposal of the product with handles is not time-consuming

MACTEC Innovation
Innovative differentiating element vs. competitors
  • Higher levels of positive attitude towards the brand 
  • Higher levels of brand preference  
Innovative Attention to and Caring for the end consumer
  • Innovative way of caring
  • Higher levels of Customer satisfaction & loyalty
Packaging enrichment
  • Useful tool
  • Original packaging integrity
Innovative packaging preservation system
  • No handling, no damage
  • End users usually don’t buy damaged packaging

MACTEC Sales
Quantity: more packs in the same hand
  • Higher sales volume
Impulse purchase/code rotation
  • Impulse purchases are a very important component of the total purchase.

MACTEC Consumer Experience
Better shopping experience
  • Easier lifting of heavy packages
  • Easier handling of large packages
  • Purchase barriers reduction
Easy to shop
  • Printed surface makes the product more attractive and presentable
  • Quality, integrity, and appearance of the products are not affected
Large Packages
  • Comfortable grip
  • Good portability
  • Better consumer shopping experience

MACTEC Marketing e Communication
Brand Equity
  • Additional space to reinforce brand communication
  • High visibility for customers
Sales Promotion
  • Additional temporary space to advertise time sensitive sales promotion
  • No packaging change
  • Sale promotions are a substantial part of the supermarket communication
QR Codes & Bar Codes
  • Additional space for QR code:  additional on-line contents
  • Bar codes: easy to scan at the cash register
  • Packaging space is limited
  • Original Packaging integrity

MACTEC Sustainability
Environment-Friendly
  • No addition of “box to box “
  • Light and thin
  • Few layers
  • Very small number of components
  • Reduction in the consumption of plastic bags
  • No pollution in the sea and outdoors
  • No danger for animals: sea creatures, birds, etc.